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Old 11-04-2017, 08:20 PM
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Measuring Social Media Impact

If you have to show someone paying for you to handle their social media campaigns (or yourself) how your social media activities are impacting the business/blog you might find the following tips helpful:
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Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically the C-Suite – can be difficult. Measuring vanity metrics and talking about “social shares” is not something the senior team has any interest in; you have to show the business impact and value your social activity is having...
How to measure social media impact

Those that are ready are using social media, what metrics/tools do you use to measure your social media campaigns?
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Old 12-12-2017, 05:33 AM
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Kissmetrics is the best tool to measure social media impacts.
 
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Old 12-12-2017, 12:56 PM
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On a more simple note, since I work with SEO as well for clients, it is helpful to show how many people have been referred to the site with Google Analytics.

Other than that, engagement is what I try to focus on for a social media channel since it has a greater influence over reach.
 
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