Did you get talked into a website design that equates to a ego/vanity site?
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...It never fails to amaze me why these companies don’t hire designers trained in search engine marketing and user experience design...
what I often find on corporate, famous brand web sites. There seems to be this arrogance that says, “We have the brand. We don’t need to optimize. Who cares if people come.”...
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The You-Don’t-Matter Website (A Look At Ego/Vanity Sites)
Yes a ego/vanity based site can be successful but they spend lots of money using other avenues to attract attention.
It would be so much easier to build a site that is attractive (keeps sales/branding people happy), usable (keeps the visitors coming back and spread the word what a fabulous site you have - incoming links! social proof!) and search engine friendly (equates to not as hard to be found for less money).
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