Creating a new newsletter
I have a gaming website at the247arcade.com and a small list of about 130 subscribers. I have never sent out a letter to them but would like to start.
It isn't going to be a newsletter for really selling stuff I don't think but more just to keep people coming back to the site hopefully to improve PPC advertising.
I don't want to send out a complicated HTML newsletter. Something simple with the logo at the top, social media and RSS at the top right, a couple of images and some news. Probably a full width letter would be fine too because there won't be huge amounts of content.
I would like some similarity to the site so it's familiar to my readers but mainly just colouring and the logos.
Can anyone offer any advice?