Creating a site from a keyword domain - but what about main company website?

[chrisnrach17]

I have a client whose company website is on the first page of Google with a local keyword search.

They recently purchased a good keyword domain name which they want to utilise to send traffic to their main website.

Having a web forwarder on the new domain wouldn't allow them to benefit from adding SEO to the new domain (as there would be no web page as such).

I was mulling over the options on how they could do this and had the following ideas:

- Create a single *blank* web page which has a zero second time delay forwarder - this simply forwards the visitor to the client's main website. Obviously the forwarder page would have some decent SEO behind the scenes to get a better ranking.

- Have a copy of the main website's homepage as the homepage at the new domain. All links on that page would link back to the main company website - the visitor would not notice anything different.

- Use a 301 Redirect. This is new to me and something I noticed online.

Are there any gotchas to be aware of with these options? In particular the single page zero second forwarder option?

[rmg]

I would duplicate the site with the 2 domains...

[HTMLBasicTutor]

Originally Posted by rmg

I would duplicate the site with the 2 domains...

IMHO, this is bad advice. You will get nailed for duplicate content.

[HTMLBasicTutor]

Originally Posted by chrisnrach17

I was mulling over the options on how they could do this and had the following ideas:

- Create a single *blank* web page which has a zero second time delay forwarder - this simply forwards the visitor to the client's main website. Obviously the forwarder page would have some decent SEO behind the scenes to get a better ranking.

- Have a copy of the main website's homepage as the homepage at the new domain. All links on that page would link back to the main company website - the visitor would not notice anything different.

- Use a 301 Redirect. This is new to me and something I noticed online.

Sorry but none of these ideas are going to be very good for the client.

a) The search engines don't like you redirecting people when used for trickery.

Cloaking, sneaky Javascript redirects, and doorway pages - Google

Little or no original content

b) A 301 redirect is not going to help you because there is nothing on the new domain to advertise/get ranked for.

A 301 permanent redirect is an instruction at the web server level indicating that something has moved/changed location. The instruction indicates the old location, the new location and that this move or change is permanent. The change can be a change in domain name, web page name, path to a web page on the site or to another site.

301 Redirects: What You Need to Know

You will have to come up with a better idea.

What about a blog which references the original site naturally within the content?

[rmg]

Yes, I agree HTMLBasicTutor. Btw, I can't edit my posts?

[snakeair]

Originally Posted by rmg

Yes, I agree HTMLBasicTutor. Btw, I can't edit my posts?

I forget how long but there is a time limit on editing posts.

[chrisnrach17]

thanks for your input. we'll come up with something better than what we originally planned to do.

[templatesofty]

yes very bad idea from seo perspective.either shift your website to new domain otherwise duplicacy will ocur

[skpearl]

Having duplicate content will get you nailed from SEO perspective. Better is to shift the site to a new domain.