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Old 07-12-2014, 11:42 PM
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Rotating Banners: Why Image Sliders Kill Conversions

Marketers are not going to like this and possibly some of you web designers:
Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.)

On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page. But there’s just one problem: your visitors probably won’t consciously pay attention to them. The evil truth of rotating banners is that they do the opposite of what’s intended, distracting users away from your most important content.

If you’re still using an image slider on your homepage or landing page, here’s a quick roundup of research that may help you better understand how this popular design solution could be killing your conversions.
Rotating Banners: Why Image Sliders Kill Conversions
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Old 07-13-2014, 02:23 AM
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Good read, thank you for sharing this "gem" :-)
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Old 07-13-2014, 08:14 AM
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I have to agree with one of the commenters on the article. The article says the movement attracts attention, then says people ignore the banners. I guess they're referring to the movement distracts them from the main content of the page, but if it attracts attention, there must be some value in it, if we can figure out how to best utilize it.

I'm currently using this on only one site, but I have a long display time (30 seconds) so I know people will have time to read it and decide whether they want to click it before it changes. I will have to think about whether it is distracting from the main content.
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Old 07-13-2014, 02:28 PM
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I don't mind them - and if I can get someone to read the 4 slider messages on the index page, and if I've put enough thought into that slider/slider text image's impression, I believe it has a positive effect.

I usually make sure there are button at the bottom of the slider so the user can have some control over the sequence and re-read any of them if they want. I also make sure when the mouse hovers over them, it stops the sequence.

What I do take issue with are sliders that go by too fast. Some I've seen are only 2-3 seconds. And, even if it's even just straight "imagery only" and no text message included, that is still way too fast.

Last edited by LMD; 07-13-2014 at 02:34 PM.
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Old 07-30-2014, 01:58 PM
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This article brings up some valid points. I would love to see some hard data about a rotating banner vs a static ad. My money will still be on the rotating banner.
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