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you have to look at it from your prospects point of view, they don't care who you are, they just want to know "what's in it for me"
Are they going to go to google and search for Killian Grant, no they are going to search for a solution to their problems. If your site presents solutions to their problems, they will find you and they will buy from you. You should always talk about them, not about yourself anyway, so the first or third person won't really apply much.
luck,
robert
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