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OK. Basically, if he has to click on the message, 'click here to download them' it's becase he his behind greater email security at clientside. Basically it sounds like your companies domain name is on not on his safe senders list.
you should only use JPEG images for email shots and not gif,png etc.
You have to accept that if he's recieving mail to a domain other than hotmail, yahoo, google etc, then his exchange/mail server will have security and your unknown domain will need to be classified for them.
There are design rules for making HTML emails, however that gets a bit off topic. You should search for 'support for HTML emails' or something similar- you will find out what you need to know.
HTH's
Boog's
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