Dealing With Paid Ads For Directories
I have a customer who has one occassion wanted a banner or similar ad on some of the more popular directories for their given subject matter.
Having asked me to investigate and report back to them who is worthwhile advertising on I ended up on a rather interesting journey if you will.
What I ended up doing was searching on the top 3 engines for certain targeted terms, see who dominates the most for those terms and contact them for pricing and details.
Among a list of requested information was;
I requested the # of unique visits for the page the ad will appear on and for the last 3 months.
I felt that was fair no?
Well in most cases I am greeted with some very odd replies ranging from, we have no way of knowing, (= run to me)
we cant divulge that, (again = run to me)
we will get back to you, (never to be heard from again)
So and I asking the impossible here?
Am I asking a wrong question?
Anyone care to share a link, guide, article, etc, on evaluationg and selecting directories for running paid ads that would include what they look for and how they guage value for cost?