Originally Posted by sitetutor
Create something that people like linking to.
LOL if you expect running a business like that my friend you will never sell anything. When you own an e-commerce you must promote you business or you close the doors.
The only way Google want you to go is for Adwords.
For info: Google made 1.4 billions last year, and this year they made around 3 billions. They don't want any links/advertising small business competitors like directories.
Tell me why Bizrate, Epinions, shopping.com, Shopzilla, Nextag, Calibex, etc.. are not penalized by Google, they are just links farm, link resellers, PPC links and high PR
(I am wondering why) etc...
They bring nothing to customers, and you must pay more for the products than the online store itself. They are just paid advertising like directories !