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is the 299 worth it though?
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I would say that depends upon the opportunity costs involved.
i.e.
on Doc1Vitamins what are new customers worth?
Does it cost more money to potentially lose new customers while waiting for the possibility that a free listing will kick in? Or is it worth spending the 299/yr and receiving a listing within 7 days.
For many site owners seriously interested in marketing their site. The 299/yr can be well worth the investment.