I think that they're a myriad of factors that really come together, some of what you've said are issues that relate to these factors (e.g. reputation must be based on something so I'd suggest that that would be a combination result/ short cut).
I'd also suggest that it would be important in different ways to different people. High traffic ecommerce sites would probably be more interested in performance and security, rather than price, whereas informational sites would probably be more price sensitive.
All hosters should be interested in location as it determines ranking and performance (if your clients are UK based then it would usually be a better hosting experience for them if they're hosting from the UK.
I guess support becomes critical if anything goes wrong, as well as how they react to problems and deal with them (factors of reputation?).
That's what I think, what do others believe?
Originally Posted by HostSurfUK
For those that choose reviews. Does anyone ever check out 3rd party review sites? or do you take the views and reviews of a friends experience.
Its hard to find a review site that is not bias as they all tend to link using affiliate links and you can never really tell who is posting the reviews.
Ya, I believe that reviews work best off of trusted sites (few and far between) as well are refferals from friends and familly
Nothing like a happy client to bring people onboard.