Website user research and testing on the cheap

[snakeair]

Nice blog post on one of the Google blogs to read.

If you’ve never tested or analyzed usage of your website, ask yourself if you really know whether your site is useful for your target audience. If you’re unsure, why not find out? For example, did you know that on average users scroll down 5.9 times as often as they scroll up, meaning that often once page content is scrolled past, it is “lost?” (See Jakob Nielsen’s findings on scrolling, where he advises that users don’t mind scrolling, but within limits.)

Also, check your analytics—are you curious about high bounce rates from any of your pages, or very short time-on-page metrics?

First, think about your user

The start of a web project—whether it’s completely new or a revamp of an existing site—is a great time to ask questions like:

Continued at: http://googlewebmastercentral.blogsp...esting-on.html

Any thoughts on this?

[stone]

'preciate the article...
I couldn't read more than a few lines without heading over to my site to look through my potential reader's eyes.

I did fix the wp major shortcoming of not having a "home" link to the main page of the blog...

So... I found that post to be a call to action. Learn so much over here...

[Commercial Realtor]

A tracker can give you insights on visitors and how they use your website.