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Old 06-16-2014, 12:25 PM
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Decision Making in the E-Commerce Shopping Cart: 4 Tips for Supporting Users

This week's Alertbox newsletter from Nielsen Norman Group (Usability experts) is about your support for customers in your shopping cart:
Quote:
Many shoppers use the shopping cart to make final purchase decisions. Usable shopping carts provide product detail, allow access to product pages, and let users easily delete items...

...in our e-commerce research with actual users buying on websites, we see many shoppers use the cart as a holding area, to collect items they’re considering, but aren’t yet convinced they want or need to buy. The cart often acts like a dressing room in a clothing store — a spot where users consider items and make final decisions. As such, the shopping cart needs to do more than collect information about items of interest. The cart also needs to assist shoppers in making final decisions and proceeding to purchase. Here are 4 ways of doing so....
Commerce Shopping Cart: 4 Tips for Supporting Users
 
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