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Old 11-30-2014, 05:03 PM
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Donít Rely Solely on Video

Some usability notes for those of you that do not provide alternate or supplemental information with your videos:
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There is no ďstandardĒ behavior for users when they encounter video on a site. Some watch the video right away, some explore the surrounding text first, and afterwards watch the video, some have no interest in watching. Behavior for the same individual can vary from site to site or task to task. As such, there is no guarantee that someone will watch video content when it is presented.

Videos are a great way to convey information ó provided the user can (and wants to) see and hear the content. Videos' big disadvantage is that they force users to access the content sequentially: users need to patiently digest content in the order in which it is presented without knowing whether whatís coming next will be relevant to their needs. Videos require more of usersí time than an equivalent piece of text, because they donít support rapid scanning for information, which is how most users interact with informational web content.

From an accessibility perspective, providing content as a video can limit access to the information contained in this format for anyone who cannot see or hear the content. In addition, videos break. In testing weíve seen many a user run across a video that wonít load, doesnít appear, canít be played, or freezes.

This means that you shouldnít be overly reliant on video to convey information. If users arenít able to access the content or simply donít want to, they should have the ability to collect information in another way. For accessibility, captions and a full transcript of the video should be included. This also allows users to pick and choose the content that is relevant for them without having to watch an entire video. At a minimum, ensure that any essential information contained in the video is also presented as text on the site.
Video Usability

I personally am in the prefer to scan and read camp.

If you are going to provide a transcript, could you please include headings. They add usability, accessibility and SEO to your transcript.
 
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