Among the best ways to get the very most out of your web marketing is to analyze the traffic that you already have on you website. You need to develop an understanding of who is visiting your website, what they want from your website, and what they’re doing once they’re there. Unless you have this information, it is challenging to improve it in a way that will better meet the expectations of your visitors.
In order to analyze your website traffic, you can choose one or many of the following four techniques:
» A webpage counter
» A statistical package from your ISP
» Web traffic analysis software
» Hire a professional to audit your website traffic
Counters are one of the oldest tools that have been added to websites. They can be visible to your website visitors, or invisible to them so that only you can see. A web counter is a very basic addition to your website that simply registers the number of people who visit any given page on your site. Of course, showing this isn’t exactly the most professional way to run a website. Sure, they’re alright for personal pages, but for a business that is trying to develop a good reputation and make a good impression, this probably isn’t really the way to go.
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