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Old 06-08-2009, 05:03 AM   #1 (permalink)
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Pay per click tips

For Pay-Per-Click campaigns, such as Google adwords, don't just rely on using top keywords for your ads - this is the cause of many failures. Paying towards top keywords will yield you poor results as competition for these is already high. You should go for long tail keywords that are more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert.

Remember that Pay Per Click is trial and error, especially if you are new. Be careful how much you bid at first, and find out what keywords convert in your niche after a test run so you know what works and what doesn't.

Also, don’t just use Google adwords, try out several pay per click services and see which one works best for you.
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Old 06-08-2009, 09:30 AM   #2 (permalink)
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want more information on pay per click

you should take a look at Perry Marshall

he is like the king of adwords
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Old 06-10-2009, 11:15 PM   #3 (permalink)
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Thanks for your tips. I did not think of long tail keywords before. I should give it a try.

Last edited by larryatv7; 06-10-2009 at 11:16 PM.. Reason: typo
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Old 07-19-2009, 11:31 PM   #4 (permalink)
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Paying for low competitive keywords such as misspelled words as well as long tail keywords is the way to go. The more long tail, the more affordable as well as the more targeted the audiences are going to be, which means more profit if you make a sale.
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