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Originally Posted by waveline
anyone use findwhat.com?
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I've used a combination of findwhat, overture and adwords. Findwhat targets different smaller SE's. You can get a better ROI with findwhat but the traffic is not as good as overture and adwords. The only thing I don't like is the approval process for new keywords. Sometimes it takes them days and at times they deny good keywords if they don't feel it's appropriate. The problem there is that they don't always know your product for them to be making that type of decision.
I have a client that sells "DISC" products and we targeted disc as one of their keywords and they rejected it because the client did not sell CD-ROM discs. After a week and a half of emails and debating the issue they finally accepted it. Other than that it's ok but not as good as overture or adwords.
imaginemn