How much to charge for a text link

[ParLawGod]

I was contacted recently from a company wanting to place a text ad on my website (one or two lines) for six months, and they are wondering how much I charge. I have never dealt with this issue before, so I don't know how much to ask for...I was hoping I could get some advice from everyone here.

A little about my website:

About 10000 visits per month (around 7000 unique)
150,000 page views per month (an average of 15 per visit)
Website has a forum (I would only assume the ad would be on there as well)
PR 3

Any advice as to a $ amount I should ask for? I have NO clue what the going rate is. I don't want to sell myself short, and I don't want to ask for too much and turn them off to the whole thing.

Thank you!

[turf]

nice stats. I'd probably charge 35/month for that. no kidding but that company will surely say its too much. there will be haggling of course.

[drmike]

I would say $25-35 as well. Make sure you discuss with the purchaser if the link will be nofollow'ed or not.

[gjuro]

6 months - $200
1 year - $380

[Snooks]

Well i figure that seeing as though he contacted you, i would be charging a premium I dont know prices as its out of the area of what i do, but he feels that a link on your page would be an asset so as such, he probably would expect to pay accordingly.

[sbfc]

Hmm, I would have said about $100 myself for 6 months but others seem to think you could get $150-$200 at least.

[ParLawGod]

Hi - thanks for the replies. I was able to get $90 for six months...I started at a higher number, but that's all they would do (so I took it).

Thanks again for the replies! I'm putting the $90 back into my website (I'm currently working with someone regarding a redesign), so it will definitely go to good use...

[Snooks]

I was able to get $90 for six months

So thats $45 each, i think we did quite good, dont you? (LOL)

That sounds a fair price to me. I know some may claim that you can get more and perhaps you can in time, but surely a satisfied customer, a few extra bucks and an ongoing relationship are a very good outcome.

Cheers

[jamshed_11946]

That's a good money for your efforts and you decided right to re invest in your website. Next time you will get doubled this.

[janhvizdak]

A text link's price doesn't depend that much on traffic or impressions or presence of forums. People who buy text links need them to increase their pagerank or positions in search engines. $90/6 months is definitely not enough and you should aim higher. If they don't want to spend more, let them go their own way.

If I filled my websites with "$90/6 months" links, I could earn perhaps $5000+ per month for a while, but am sure that the traffic especially from Google would be soon at zero point.

[Mohn1]

You can charge $120-150/6months

[john587]

You need to look at the whole picture. What's your competitors charging? Do you have other ads on your website and if so, how much are you earning from them. For example, if you are earning on average $300 a month from Adsense ads at the top of your website and the person buying the ad wanted his ad at the top of your website for about $35, then that could take a hit on your Adsense earnings which could in the end make you lose more than $35 from your Adsense earnings meaning you would have lost out in the end.

[yasha78]

You should also look at who is contacting you.

If the text ad is from a gambling industry, easily double the price. Don't accept links from the porn industry - it's not worth the money, unless your site is in the same niche. Offer better deals for bulk and multi-month contracts.

Site-wide text-links should fetch more than ads on a single page - but not a lot more - your rationale should be that a link on one page would inevitably prevent you from selling a site-wide link on the same spot.

[kolchakA]

You can charge $200-300/6months

[bizchickblogs]

I had someone buy a monthly text link on my site for $15/month from LinkWorth. It's not much but the site is only PR2 at the moment. I expect a change with the next PR update, so I guess at that point I would make it much higher.

The nice thing about LinkWorth is that you don't have to worry about filtering unwanted requests. I just specified the industries I would accept and let that be that. This is my first time actually selling a link so we will see how it goes!

Dofollow and in the sidebar, so they're definitely getting good visibility and link juice. They buy all sorts of them, though, since it's chump change to them, I'm sure. It's some massive web hosting website.

[Jahanzaib_]

Your Niche also depends! in factors of link selling Strong Niche Links are sold expensive than others

[hearme]

its depends on the back link and orginatlity of the content .

[TheRACK]

Depends on what kind of traffic...

If directed towards your advert target audience I would say $60-$100 a month otherwise I would say $10-25 depending on who the position was for.

[highseo]

It depends on another factor too. If depends to the country of your visitors too.
If your visitors are from US, you can ask them much more. For example $50 per month. but if your traffic are from other countries you should ask less money. For example with 10,000 visitors, i think $30 is good enough and they accept it too.

[SevenL_Will]

$35-50 sounds about right.
But make sure that he or she commits to a long-term agreement.
Possibly a minimum 6-month obligation.