Started a Press Release Distribution site - Need Advice

olddocks · 10-24-2006, 06:58 AM

i started a press release and distribution site PRURGENT.COM. I am a newbie and new to news releases and media.

how to market/promote such sites? Can anybody shed some light on this.

Thanks

Bernard · 10-24-2006, 08:01 AM

Good luck with your project, but I have to tell you that honestly, I don't think you are going to get far unless you have a fair bit of capitalization.

I think you are going to need to partner with Google News / Yahoo News / AP (that's Associated Press), Reuters, UPI, etc. as well as Magazine publishers to get media representation. If your press releases aren't seen by media, there is no point for me as a marketer to publish a release with you.

chrysostom · 10-24-2006, 09:16 AM

I agree that you want to start by partnering with people. I would partner with Google, Yahoo, AP, Reuters,UPI, etc, but also with smaller names. I'd be more specific in your niches, and focus catagory by catagory. For example, don't just have Relgion news. Have Catholic, Orthodox, Baptist, etc new Categories. Then make sure that you have a person who knows about them review those releases and then work with particular websites in those area to have them publish your news taking your RSS feed.

You need to offer something that other people do not offer. For example, auto new press feeds or hair style press feeds, or something that has content that would help at smaller niche markets.

olddocks · 10-24-2006, 01:36 PM

great posts, both of you. are you saying that i have to contact above sources and apply for a partnership. is'nt partnership like news appearing in my originating in my site appear on all partner sites.

thanks

biscuitz · 10-25-2006, 01:41 PM

Hi,
For start try to find some similar sites and ask for link exchange with that sites..Or if you have money ask him to put your banner on site...

WillB · 10-25-2006, 03:45 PM

It may be worth moving in a slightly different direction to traditional PR services. I had a similar idea a few months ago - offer up the press releases in a variety of formats for webmasters to consume.

There are hundreds of news blogs and news aggregators that are hungry for decent content for their sites. Give them RSS feeds that they can manipulate (filtering by category or keywords for example), or widgets that format the feeds in nice boxes or tickers.

Perhaps also newsletters of the latest releases in certain categories or keywords, or even an "industry watch" style search that will group releases of a similar nature into a threaded style.

It's all about how you publicise the content. Go for something unique that encourages wide re-use of the press releases. Not only will it get the word out about your site, but it will impress potential submitters with the possibilities of thousands of people reading their release

john587 · 11-01-2006, 05:15 AM

Why don't you do a few press releases and put them on the popular press release sites. Maybe some newspapers and journalists and things may take an interest in it.