What do you do when you sell all your link space?

James Trotta · 07-01-2007, 08:07 AM

vote and explain please.

lucia · 07-01-2007, 10:44 AM

I would jack up the price. I'd do this even if I also started another blog or site.

The reason is simple: over the long haul, I figure advertisers discover which web sites really do deliver traffic or valuable link juice. If my space is being snapped up, that means that specific real estate is valuable. There is no reason to sell it cut rate.

Starting another blog or site is time consuming and might work. It would also take time away from maintaining the quality of the "in demand" site. So, even if I started another one, I would jack up the price on the currently valuable one.

Webfu · 07-07-2007, 02:04 PM

Prices need to increase. Inflation right?

To much demand and not enough supply could be a very beneficial thing to have over time if used right. I might slowely increase my prices to people that are already paying. If its working for them, they will probably keep the links. Even if the price increases.

bochgoch · 07-08-2007, 02:27 AM

Jack up the price! ... on any future sales
BUT ALSO
Build a new site and sell ad space on there ... build it an they will come

Cornbread · 07-10-2007, 11:14 AM

Be very selective about what ads you put on, over time get rid of the lower paying ads, always honor your agreements but when the deal expires tell them that you are raising the rate. Don't be afraid to tell an advertiser "NO"

**John Scott** · 07-10-2007, 12:02 PM

Supply and demand - if your ad space sells out, increase the rates.

James Trotta · 07-11-2007, 12:08 AM

I never raise prices for existing advertisers. Even if the ad space has increased in value I allow them to renew at the original price.

This means I spend less time dealing with advertisers and more time developing new sites. From a business perspective it doesn't make much sense, but it fits my personality and makes me happy.

Plus I never really have to worry about losing advertisers - they'd be crazy to leave me! And if they did leave me I'd sell the spot for more money to another...

So I voted start a new site.

**John Scott** · 07-11-2007, 12:49 AM

Quote:

I never raise prices for existing advertisers.

Ditto.

lastsmoke · 10-24-2007, 09:53 PM

Make the total ad spots flexible. 5, 10 or 12 may be not so different. Advertisers come and go, 11 will soon go back to 10. Raise the price for new advertisers if it's really hot. I usually set a high price to keep the total links under 10, usually around 5, so I don't have this problem.