You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.
This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?...
Continued: Why Brains Crave Beneficial Copy
So have you learnt to write your website content to focus on the benefits of your product or service or are you still writing about just the features?