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Old 04-14-2010, 01:31 PM
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6 Ways To Brand Your Business With Content

This is quite true:
Quote:
Never forget that the words you use to express your company are your portal to a prospective customer's world. You must show them how you can make their life easier, more profitable, happier and more productive. If you can convey this message in all aspects of your content-driven marketing campaign, you can be successful in convincing your customers of how valuable you are to them. More than anything, treat your content with great care. The value of your content to your consumers can create a brand that people want. However, if your content is produced poorly, it could spiral your business into mediocrity.

Read more: http://blog.hubspot.com/blog/tabid/6...#ixzz0l6XraKec
There are 6 points in that article for areas that one can improve their content.

How are you doing on those 6 ways to brand your business with it's content?
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Old 04-15-2010, 02:05 AM
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Very good article! You definitely hit the nail of the head ! And it is very true about avoiding of hyperbole, cuz usually people in order to make heir business more successful and their name more wellknown run this "method" and hyperboling their competence and possibilities and in such way they deceiving their customers and provide unskilled service.

Thanks
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Old 04-18-2010, 08:30 PM
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Very true. Short and sweet and to the point is the best way to go. People know whey are reading good quality content.
 
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Old 05-04-2010, 06:38 AM
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It is useful proiciples. I need it .
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Old 05-05-2010, 04:37 AM
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Hyperbole - that is what I see most of the times, and one of the thing that we tell our customers when consulting is that they should be precise and direct .. even if it means they can't sound sophisticated.

Cool article.. thanks for sharing this.
 
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Old 05-07-2010, 11:16 AM
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I think that writing good quality content is one of the hardest things for many of us. We want to stand out from the crowd and yet receive results.
 
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