Choosing the Right Copywriter

[snakeair]

Now before you post a response, could you read this blog post first? I'm pretty sure this topic has come up a few times online.

What Type of Copywriting Are You Looking For?

What kind of copy are you looking for? There are many different kinds. First, there is copywriting by niche specialty. For example: copywriters who only write for alternative health, or financial, or self-help markets. Second, there are copywriters who specialize in the type of copy: landing pages, white papers, video scripts, etc. There is advertising copy. There’s corporate copy such as marketing collateral, newsletters, and product literature. There’s slick ad agency copy. There’s branding, direct response, and B2B. There’s web SEO content and web sales copy.

For the sake of this report I will divide copy into two primary types: copy designed to sell and copy designed for other reasons. Now there is some copy that is supposedly designed to sell, but has no way of measurement. The most powerful type of copy and the hardest one to find is the one that sells. If you just want content, you can find that cheap anywhere.

Continued at: http://www.sitepronews.com/2011/05/1...riter-for-you/

Your thoughts on this blog post? Please share anymore tips on this topic.

[bbcwebhosting]

For writing for the web, write your article on the ms word. it will automatically check the grammar.

[snakeair]

Originally Posted by bbcwebhosting

For writing for the web, write your article on the ms word. it will automatically check the grammar.

Any thoughts on the blog post i linked us to?

[Danielle Lynn]

The post read a little awkward at times, but overall they give a good 'gist' of how to select a good copywriter.

I fully agree with several points; real copywriters don't just write, they're marketing strategists. Excellent copywriters can also give you strong layout ideas (I'm not saying they should do design work for you, but they should be able to tell you how to format/lay out your piece to effectively present the copy)

I also agree that you should never hire a writer that 'guarantees sales.' No one can guarantee sales — there are just too many factors involved.

Another tip: check how busy a copywriter is. Copywriter posers often can do work for you at the drop of a hat. That's because they have no projects going on... not a great sign.

You might also want to talk to a copywriter a bit about their process as well. If they mostly talk about writing, there's another red-flag. A huge part of copywriting is research and brainstorming.

Bah, I could go on and on about copywriting I'll stop here... (for now).

[annabelle07]

I didn't even know there were so many different kinds of copy or copywriters. I thought that copy referred to content written with the intent to sell alone...

[georgegijo]

Copywriter needs to know what they are writing about. Some kind of exposure to the kind of product or services that are being promoted is highly desirable.

[Jim Gillum]

Originally Posted by georgegijo

Copywriter needs to know what they are writing about. Some kind of exposure to the kind of product or services that are being promoted is highly desirable.

Actually ...a professional writer can write about most anything.....
first some research...then the writing.......
That is why they are professional......

In school, we had to write about unknown subjects.....hard at first...then it got easier....