7 Characteristics of Compelling Calls to Action

[snakeair]

This is a helpful blog post to read.

Creating compelling and successful calls to action is part art and part science. The overwhelming tsunami of information on the web around this subject can leave the humble website owner unsure where to begin.

To remedy this I have put together a list of the 7 most common characteristics that can be found in calls to action that guide the user towards your designated business goal. The characteristics listed below can be applied to any site in any vertical; you just have to know what your goal is.

Continued at: http://www.searchenginepeople.com/bl...to-action.html

Any thoughts folks?

[WebOut]

Thanks for this. Great post. Copy and Design are very important in Call-to-Action.The Secondary Call-to-action is also a good idea--I will apply that.

[rahulbangar]

I observed 1 thing that all websites in this post have great design. It is really all about user interface and using design for conversion. A good designer always keep these things in mind.

Brevity is number one for me. CTA buttons should have large size and color is also very important. One can use arrows etc or some kind of graphics to grab user's attention.

[seolyka2]

I find it interesting to read. And I like the use of graphics to help readers better visualize the given tips.

Having a catchy text on the button and choosing color wisely can greatly help to entice visitors to click it.