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Old 03-07-2014, 05:08 PM
snakeair snakeair is offline
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How to Write Killer Bullet Points

Turn up your speakers for this new episode from Copyblogger.

“Keep your readers running down your page like water on a slide.”

Wouldn’t you like your copy to have that effect?

Of course. Who wouldn’t?

And while writing great sentences and using persuasive words are essential elements for making it happen, don’t overlook the importance of bullet points.

Because well-crafted bullet points make your copy more readable.

And they allow you to do something else that is very important, as well.

What is that something else? You’ll have to listen to the latest episode of The Lede to find out.
Continued at: http://www.copyblogger.com/write-killer-bullets/
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Old 03-07-2014, 09:01 PM
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talkcarinsurance talkcarinsurance is offline
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People's attention span is too short online. There are millions of websites and many of them are useless. So, people will have to decide quickly if they want to stay and read your content or move on. According to studies, it takes only 2 seconds for someone to decide to hit back button or stay. So, you will have to grab their attention quickly and bullet points are great for this.

I quickly have a look at the content before I start reading. If there is nothing that catches my eyes I just move on. If you cannot think of anything you could use your key sentences as bullet points as well.
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