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  #1  
Old 06-06-2014, 10:11 PM
snakeair snakeair is offline
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Get the Most Out of Your Copywriter

This is a good read.

Quote:
copywriter in most cases I'm not equipped with enough information to make high-level marketing recommendations. Most copywriters aren't.

For example, a company hires a freelance copywriter to write their blog. They don't know why they have a blog or what they should do with it so they ask their new copywriter to manage the blog. This is not a good situation for the company or the copywriter.
Continued at: http://www.searchenginepeople.com/bl...opywriter.html
 
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  #2  
Old 07-26-2014, 11:48 PM
MelisaTa MelisaTa is offline
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Originally Posted by snakeair View Post
That's a good read.
I like point 2 and point 3.
I have to fully agree that making a plan and set goals + communication is essential for both your copywriter and us.

But do we really need point 1 : Have a united front?
 
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