Webmaster Forum

Go Back   Webmaster Forum > Marketing Forums > Writing For The Web

Writing For The Web Need help with SEO copywriting, marketing copy, or just need ideas for writing creative articles or effective ads? Let's work together to learn more about writing for the web!


Reply
 
Thread Tools Display Modes
Share |
  #1  
Old 05-23-2016, 11:28 AM
HTMLBasicTutor's Avatar
HTMLBasicTutor HTMLBasicTutor is offline
Administrator
 
Join Date: 10-29-07
Location: Canada
Posts: 26,710
iTrader: 5 / 100%
Open-Ended vs. Closed-Ended Questions

This post from usability experts Nielsen Norman Group was written for when you are doing research but after reading it I thought that it could also help you when writing for the web and help you create interaction on your blog posts.

Quote:
Open-ended questions prompt people to answer with sentences, lists, and stories. Closed-ended questions limit possible answers.
Open-Ended vs. Closed-Ended Questions in User Research

After reading the article, what do you think? Would this guideline help you to get more comments on your article or maybe even on social media?
 
Reply With Quote

Advertisement

Advertisement

  #2  
Old 05-24-2016, 10:54 AM
ChrisCD ChrisCD is offline
Contributing Member
 
Join Date: 10-15-14
Location: Near Sacramento
Posts: 69
iTrader: 0 / 0%
Quote:
Originally Posted by mitko7 View Post
I vote for close ended, because if you dont have contact form on your website, why do you need open ended? Same is in reverse.
What does having a contact form have to do with whether or not your writing leaves people wanting to provide more than a Yes-or-No answer?

Can I help you?
vs
How can I help you?
vs
I recommend option 3 that fits your needs. How do you see that option working for you?

If you just provide a question that can be answered with a simple yes or no and you are prospecting new clients, you have made it very easy for them to send you on your way.
 
Reply With Quote
  #3  
Old 05-25-2016, 06:55 AM
ChrisCD ChrisCD is offline
Contributing Member
 
Join Date: 10-15-14
Location: Near Sacramento
Posts: 69
iTrader: 0 / 0%
BTW, I was at the Dentist yesterday. While working on your mouth, they like to ask close-ended questions, but before and after the work, we had some nice open-ended chatter.

-- cd :O)
 
Reply With Quote
  #4  
Old 05-25-2016, 07:29 AM
LMD's Avatar
LMD LMD is offline
Contributing Member
 
Join Date: 11-04-12
Location: Where my wife tells me to be. :)
Posts: 6,814
iTrader: 0 / 0%
Quote:
Originally Posted by ChrisCD View Post
BTW, I was at the Dentist yesterday.
My turn tomorrow.

Quote:
Originally Posted by ChrisCD View Post
While working on your mouth, they like to ask close-ended questions, but before and after the work, we had some nice open-ended chatter.
My hygienist tends to ask a lot of questions that I can only grunt; "huh" or "aha" to. Occasionally, it's an open ended question and I just have to say "I hun ha", which in dentist speak is "I don't know".
 
Reply With Quote
  #5  
Old 05-29-2016, 05:08 PM
John Scott's Avatar
John Scott John Scott is offline
Individualist
 
Join Date: 09-27-03
Location: Wherever I want.
Posts: 28,046
iTrader: 4 / 100%
Quote:
Originally Posted by HTMLBasicTutor View Post
This post from usability experts Nielsen Norman Group was written for when you are doing research but after reading it I thought that it could also help you when writing for the web and help you create interaction on your blog posts.


Open-Ended vs. Closed-Ended Questions in User Research

After reading the article, what do you think? Would this guideline help you to get more comments on your article or maybe even on social media?
Good article. Open ended questions certainly give you more insight. But the problem I see, when creating surveys, is that open ended questions (1) demand more from the respondent, and (2) aren't easily categorized.

For example, if you survey car buyers, you can create a matrix question asking the people to rate the factors that influence their car buying decisions on a scale of 1 to 5, and give them 10 or so known factors to rate.

Once the data is collected, you can easily say, oh, so fuel economy doesn't matter much to this segment, and expected reliability is all-important to this other segment.

If you asked, What influences your car buying decisions? and left the field blank, you would give a thousand different answers, some of which would require follow-up to properly understand.
 
Reply With Quote
Go Back   Webmaster Forum > Marketing Forums > Writing For The Web

Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory


All times are GMT -7. The time now is 05:39 AM.
Powered by vBulletin
Copyright 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC