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Old 10-06-2016, 05:52 AM
snakeair snakeair is offline
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A Road Map To Evergreen Content

If you have some time, read this and post your comments below.

Evergreen content is often touted as the holy grail of content marketing. Thatís because itís content that continues to be relevant and brings traffic and attention year in, year out.

But many people wonder how easy it is to create evergreen content and whether it is even possible to plan for evergreen content. My answer: it totally is. I've created a few pieces of evergreen content myself; here's how you can do the same.

What's Not Evergreen Content

To understand what evergreen content is, you also have to know what it isn't.
Because the content has to be relevant over a long period, articles that rely heavily on current news or trends and the latest statistics won't make the cut as evergreen content.

Of course, there are always exceptions. For example, you could say this collection of Facebook statistics is evergreen because it meets some of the criteria I'm about to share with you.
Continued at: http://www.searchenginepeople.com/bl...t-roadmap.html
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