"Editing, like cleaning a bathroom, isn’t always the most fun, so bloggers might spend more time reading about editing tips than actually implementing them."
I actually love editing.
Also, I'd like to add one more thing that I always do.
Send it to some else to read it before publishing.
When you spend few days writing an article you can't see your mistakes anymore, so it's a good idea to give it to a friend or a colleague to take a look.
Especially if they are better in grammar than you - it's a great opportunity to learn something new.