Quote:
In the course of his search, he found another site with the same product, a more complete description, and a lower price.”
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I have done this quite a few times. Bought the exact same product from another site because the description on the first one wasn't good enough or incomplete.
This isn't just an issue with sites, it's also a problem with several Amazon listings. If the sellers were to improve their product descriptions, it would stop their buyers from going to other sellers.
Quote:
In 1982, advertising legend David Ogilvy sent an internal menu to all of his agency employees titled, “How To Write.” Four of his 10 rules directly dealt with simplicity, especially rule #3:
“Use short words, short sentences and short paragraphs.”
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That's what the flesch-kincaid reading ease index grades you on. Whenever I'm writing anything, product descriptions or otherwise, I make it a point to break it down into bite sized pieces so that it's easy enough for anyone to understand.