Webmaster Forum

Go Back   Webmaster Forum > Marketing Forums > Writing For The Web

Writing For The Web Need help with SEO copywriting, marketing copy, or just need ideas for writing creative articles or effective ads? Let's work together to learn more about writing for the web!


Reply
 
Thread Tools Display Modes
Share |
  #1  
Old 09-04-2017, 10:04 AM
HTMLBasicTutor's Avatar
HTMLBasicTutor HTMLBasicTutor is offline
Administrator
 
Join Date: 10-29-07
Location: Canada
Posts: 26,460
iTrader: 5 / 100%
Creating Cornerstone Content

Have you thought about creating cornerstone content that represents your brand?

What is Cornerstone Content?
Quote:
Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts.
Continued: What is cornerstone content?

Quote:
Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your SEO strategy. When you have a strong and successful SEO plan, you can consistently bring new attention to your business.

However, at the very base of your SEO strategy and your content should be your cornerstone pieces. As the foundation to your digital marketing, you need to put the appropriate amount of time, research and effort into developing the right pieces of cornerstone content for your business...
Checklist For Creating Powerful Cornerstone Content
 
Reply With Quote

Advertisement

Advertisement

  #2  
Old 09-04-2017, 08:52 PM
vaguar vaguar is offline
Contributing Member
 
Join Date: 07-02-16
Posts: 1,022
iTrader: 0 / 0%
I honestly didn't give it much of a thought until I saw the option in Yoast. But then I thought, why can't all content be cornerstone content? Surely the effort that goes into it wouldn't be significantly different from what goes into regular content.

To give an analogy from the food world, it's like my chef friend says - a chef knows when she's making good or bad food. Making good or bad food is by choice and doesn't take much difference in effort. All it takes is a difference in willingness.
 
Reply With Quote
  #3  
Old 11-16-2017, 03:07 AM
paulmrema's Avatar
paulmrema paulmrema is offline
Junior Member
 
Join Date: 11-12-17
Posts: 3
iTrader: 0 / 0%
Thumbs down

I was using cornerstone wrong.Cornerstone content always tells about your site. Yoast plugin provides this feature.
Advantage of cornerstone is that it helps you to give priority the pages which describes important information about your site that will catch a reader attention as soon as he/she land on your site. Cornerstone content instruct a reader how to use your site.Boost your site traffic.
Lastly cornerstone content can help to rank your site on search engines.

Last edited by paulmrema; 11-16-2017 at 03:11 AM.
 
Reply With Quote
  #4  
Old 11-20-2017, 06:04 AM
lenaolsen lenaolsen is offline
Contributing Member
 
Join Date: 11-20-17
Location: Germany
Posts: 60
iTrader: 0 / 0%
I've never heard of such term. Unconsciously, my company is of course doing something similar. In the end, it's creation of the brand awareness.
 
Reply With Quote
  #5  
Old 02-09-2018, 05:42 PM
TermLife's Avatar
TermLife TermLife is offline
Junior Member
 
Join Date: 07-17-17
Location: Marin County California
Posts: 45
iTrader: 0 / 0%
I do not believe that all of your content can be cornerstone content - unless that is that you only have a few pieces. Cornerstone pieces should be the production pieces that you are most proud of.
 
Reply With Quote
  #6  
Old 02-10-2018, 09:39 PM
MattCarson MattCarson is offline
Junior Member
 
Join Date: 02-05-18
Posts: 3
iTrader: 0 / 0%
Creating Cornerstone Content

Yes, I did it for my site. It's really helpful to increasing my site rank on google.
 
Reply With Quote
  #7  
Old 02-22-2018, 01:51 PM
donaldgreeve donaldgreeve is offline
Junior Member
 
Join Date: 02-22-18
Location: New York
Posts: 12
iTrader: 0 / 0%
Cornerstone pieces should be the content that you're looking to push in search as these are the pieces you want to internally link to and pass as much link equity to.
 
Reply With Quote
Go Back   Webmaster Forum > Marketing Forums > Writing For The Web

Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Creating High-Quality Content HTMLBasicTutor Writing For The Web 7 08-17-2017 09:57 PM


V7N Network
Get exposure! V7N I Love Photography V7N SEO Blog V7N Directory


All times are GMT -7. The time now is 09:55 AM.
Powered by vBulletin
Copyright © 2000-2014 Jelsoft Enterprises Limited.
Copyright © 2003 - 2018 VIX-WomensForum LLC