Write for Readability

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Have you considered how readable the content you are creating is for all audiences?

...readability needs to factor into everything you write, from the shortest social media tweet to the most comprehensive whitepaper. If your audience doesn’t understand what you’re saying, you’re going to lose them to someone who says it better.

Most experts and marketers agree that when writing for the general public, text should be written at an eighth-grade level to capture the largest audience. While some topics or industries naturally lend themselves to more complex language, this is a pretty good rule of thumb...

How to Write for Readability

How are you testing the readability of your content?