SEO & Marketing Terms Glossary

Marketing Terms Glossary - A to F
Marketing Terms Glossary - G to O
Marketing Terms Glossary - PQRS & T
Marketing Terms Glossary - U through Z

P through T

PageRank - A system used by Google to assign rank to web pages.

Page Views - The number of times distinct pages of a website are served.

Portal Site - A full service website. Usually refers to any high traffic website that provides news, email, search, and some form of entertainment. Yahoo!, MSN, and AOL are portal sites.

Primary Drives - The basic human drives: Hunger, thirst, sex, and pain avoidance.

Query - The execution of a search on a search engine.

rdf - Resource Description Framework.

Referrer - The URL of the web page from which a unique visitor came.

Robot - See crawler.

robots.txt - A text file stored in the top level directory of a web site to give direction to search engine crawlers.

ROI - Return On Investment.

SEO - Search Engine Optimization/Optimizer.

SERP - Search Engine (Search) Results Page.

Slurp - The name of Inktomi's crawler.

Static IP Address - An IP address that does not change each time the user logs onto the Internet. An example would be an AT & T Broadband IP. See Dynamic IP Address.

SSI - Server Side Includes.

Stemming - Word variations. For example, if I entered the query "swim", a search engine that supports stemming might return results that include "swimming" or "swims".

Stop Word - A word which is ignored in a query because the word is so commonly used that it makes no contribution to relevancy. Examples are common net words such as computer and web, and general words like get, I, me, the and you.

Tag Line - The closing line of an advertisement. The tag line should include a memorable phrase which summarizes the product and/or brand's USP.

Testimonial Ad - An ad which uses the testimony of a product user.