SEO & Marketing Terms Glossary

Marketing Terms Glossary - A to F
Marketing Terms Glossary - G to O
Marketing Terms Glossary - PQRS & T
Marketing Terms Glossary - U through Z

U through Z

Unique Visitor - An instance of a unique site connecting to your server.

URL - Universal Resource Locator.

USP - Unique Selling Proposition. Sometimes mistakenly defined as Unique Selling Point. The Unique Selling Proposition concept was first developed by Rosser Reeves of the Ted Bates Agency. It states that in order for advertising to be effective, it must address three elements:

1. It must offer a special benefit to the consumer.

2. The benefit must be available only from the advertised brand.

3. The benefit must be convincing to the degree that it pulls consumers away from competing brands toward the advertised brand.

Virtual Server - A hosting account wherein several websites are hosted on the same server.

Warez - Commercial software stripped of copyright protection. Bootleg software.

WYSIWYG - What You See Is What You Get.

Web Ring - A group of sites which link to each other. These sites often place "Forward" and "Backward" links in the page footer for navigation between the sites.

Yahoo! - A popular Internet portal. Includes a web directory.

Zeal - A web directory which allows users to contribute non-commercial sites for free. Also allows plenty of deeplinks.

Zeitgeist - Search patterns and trends according to Google.

Zip - A format for compressed files used with Windows.

Zone Pricing - A pricing strategy whereby a product is priced differently in various geographic locations. Used often when shipping costs are a major consideration.