Search Engine Optimization

The average website on the Internet gets less than 100 unique visitors per day.

Why Optimize?

The Internet has made hundreds of millionaires and has bankrupt tens of thousands more. Everyday we see new websites popping up; the owners have invested thousands of dollars in the design and development, but the chances are the website will fail. The vast majority of websites will fail and disappear from the Internet in under two years. What makes the difference? Why do some succeed and others fail?
A lot of it depends on search engine optimization. Like they say in retail marketing, it's location, location, location. For consumers to find you, your website must target relevant keywords and be listed in the first page of search engine search results. The majority of Internet users do not go to the 2nd or 3rd or 4th page of search engine search results.

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is the art of increasing your website's visibility in the search engine search results pages.
Also called SEP (Search Engine Positioning), search engine optimization is both art and science. The science part of the equation involves researching search engine algorithms to better understand what the parts of the website that affect ranking. This answers the questions:
What is proper keyword density?
What is optimal word count per page?
What is anchor text best of inbound links?
What weight is put on page titles, meta tags, alt text, folder/sub-folder naming, ETC?

The art part of search engine optimization is often overlooked by many search engine optimization newbies. The art part of search engine optimization requires that the optimizer understand basic marketing principles having to do with the consumer psyche. Let me provide a simple illustration. Both of the following website titles and descriptions are written according to different search engine optimization tactics:





Both listings may achieve a higher ranking due to keyword inclusion, but the first listing does not include a hook, while the second listing appeals to the consumer's a free trial, and should achieve a higher CTR.
This is just one element in the professional search engine optimization of a website. A search engine optimization professional will look at all the elements that may improve the ranking of a web page.

A few questions you may need to ask yourself:

• Are my page titles properly representing the content of the pages?
• Are my meta tags correctly describing the content of my pages?
• Am I handicapping my site with applications such as Flash, which the search engines cannot cache?
• Do my graphic images have descriptive alt text?
• Does the text on my pages contain proper keyword density?
• Am I achieving proper per-page word counts?
• Are my folder/sub-folder names descriptive?
• Are there hard links to the more important, dynamically generated pages of my site to allow search engines to cache these areas?
• Am I using the keywords that will generate the most targeted visits?
• Am I over-using keywords? This will buy you a penalty from the search engines.
• Am I establishing inbound links with the proper anchor text?

These are just a few of the issues we will discuss with you.

Effective Search Engine Optimization

Our Search Engine Optimization is effective - theirs is not.

The search engine optimization industry is loaded with incompetent get-rich-quick types. Most of the self-proclaimed search engine optimization "gurus" couldn't get you into the #1 position if their life depended on it. They will lighten your billfold of several thousand dollars, and make a few changes to your site, possibly earning your site a penalty or getting you dropped from the search engine for spamming. Make no mistake: they do not deliver the goods. They make no guarantees, and when they fail they claim success anyway and point out your #1 position for some obscure search term that nobody ever uses. This type of search engine optimization scammer is the reason this industry suffers from a soiled reputation. Let's compare legitimate search engine optimization to incompetent search engine optimization, thereby empowering you to make an educated decision.

Incompetent Search Engine Optimization

Most of the highest profile search engine optimization professionals are practicing ineffective search engine optimization. These ineffective search engine optimization practitioners prefer their brand of search engine optimization be called "on-the-page SEO" or "copywriters". Their brand of search engine optimization focuses on page titles, meta tags, H1 and H2 tags, ALT text, and long copy on the pages. This type of search engine optimization adamantly refuses to see the benefit of Keyword Domains and the concomitant anchor text of inbound links. The simple fact is - and even a child can understand this - you could put the words "search engine optimization" in your page titles, in your H1 tags, in your ALT text and a hundred times in text of the page and it would not get you into the top ten for that search term.

Effective Search Engine Optimization

Our brand of search engine optimization focuses on both on-page elements, and also, most importantly, building your presence within the Internet community; more specifically, acquiring links to your pages from other sites dealing with the same subject matter. This is the only way your site can successfully compete for highly competitive search terms. Page-elements search engine optimization cannot compare in effectiveness to the combined strength of page-elements search engine optimization validated by hundreds or thousands of inbound links.
See also:

Search Engine Submission

Market Research & Analysis

SEO Copywriting

Anchor Text & Inbound Links

Search Engine Optimization packages start at just $10,000.00 US.